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Google AdWords to Universally Apply Close Variant Keyword Matching

The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see. View full post on Search Engine Watch – Latest

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Google To Apply Close Variant Keyword Matching To All Exact And Phrase...

At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled...

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Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying...

At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled...

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Close Variant Matching – 3 Important Points to Keep in Mind

Here are three changes about the close variant change that you should keep in mind, and what you need to know in order to prepare ahead of time. View full post on Search Engine Watch – Latest

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